MEDIA COVERAGE > COMMUNICATE LEVANT, December 2014-January 2015

COMMUNICATE LEVANT

Ello tomorrow? Should users pay for their privacy on social media?

Your social network is owned by advertisers.Every post you share, every friend you make and every link you follow is tracked, recorded and converted into data.

... Karim Saikali, Founder of E-comLebanon.com: Ello is an interesting model. However, having an ad-free platform is not enough to attract users and succeed. Users are more likely to use the network if they find it trendy and if their families and friends are there. In the long run, if Ello doesn’t sell enough of its “special features” or receive support/funds, it will perhaps have to interrupt its service. 


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